Persona Deep Dive
Personas are semi-fictional, data-driven archetypes representing key segments of a target audience.
They transcend basic demographics (age, gender, and income) by incorporating psychographics—values, attitudes, interests, and lifestyle—as well as behavioral patterns, pain points, and goals...
Anyway, here’s what’s inside:
1. Personas––Understanding the Foundations:
What are Personas and Why Do They Matter? Defining marketing personas beyond basic demographics.
The shift from broad segmentation to individual-centric understanding. The power of empathy in marketing and design. How understanding intent drives better engagement and conversion.
2. The Landscape of Personality Theories: An overview of major personality frameworks relevant to marketing Focusing on dimensions that have shown correlations with consumer behavior and decision-making. The strengths and limitations of different models for marketing applications.
3. Introducing Psychographics: Defining psychographics: values, attitudes, interests, and lifestyle. Distinguishing psychographics from demographics and behavioral data. The historical evolution of psychographic research in marketing. The increasing importance of psychographics in a personalized marketing era.